CNN International and Korean Air have signed an exclusive advertising partnership around CNN's new program "CNNGo", launching to global audiences on May 13th.

In a twelve month deal, South Korea's largest airline will advertise around the monthly travel magazine show set to air to more than 250 million households around the world.

The sponsorship involves a TV and online campaign designed to raise awareness of the global carrier's brand credentials for "Excellence in Flight". Starting May 13th, the campaign will play out in front of CNN's audiences in Europe, the Middle East, Africa, Asia Pacific and North America.

"This campaign once again demonstrates CNN's unrivalled capacity to deliver for the travel and tourism sector", said William Hsu, Vice President news advertising sales CNN Asia Pacific. "As such we are delighted to work with Korean Air around CNNGo, an exciting, engaging and dynamic fit for both brands, through which Korean Air will connect with our upscale and sophisticated consumers around the world", he added.

Korean Air's Head of Marketing Communications, Emily Cho, said:  "As Korean Air is an airline that caters to business travelers all around the world, we believe that CNNGo will be an excellent source of information for our customers.  Korean Air is constantly looking for ways to make the travel experience more unique and special, both in the air and on the ground."

About the first program:
CNNGo is a new monthly show featuring a unique take on global destinations, bringing views from genuine insiders on what gives dynamic cities in Asia and beyond their distinctive buzz. Taking its lead from the digital CNNGo.com, whether you're a local, a business or leisure visitor, or even just a cultural voyeur, CNNGo delivers the best of each city by those who know it best.  

In the first show from Shanghai, that means hearing from some of the city's most influential and knowledgeable local characters. Beyond the usual tourist hang-outs, wise-cracking Comedian Zhou Libo gives us a tour of one of Shanghai's coolest old teahouses that once served as his training ground. Up and coming photographer, Tang Ting, takes us to a former slaughterhouse turned art space while China's most widely-read blogger, Han Han, shares his thoughts on the city he calls home. More information on the show, extended interviews and additional interactive content is available at http://www.cnngo.com/tv

Air Times: Thursday May 20 at 430pm, Friday May 21 at 1130am, Saturday May 22 at 4pm & 1030pm, Sunday May 23 at 5am & 1030pm and Monday May 24 at 1030am Hong Kong time

About CNN
CNN is the world's leading global 24-hour news network and one of the world's most respected and trusted sources for news and information. The CNN brand is available to two billion people via 18 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in 265 million households and hotel rooms in over 200 countries and territories worldwide, including more than 37 million across the Asia Pacific region and online at www.cnn.com/international

About Korean Air
In 2009, Business Traveler magazine honored Korean Air for the fourth consecutive year as having the "Best Transpacific Business Class" and ranked it "The Best Airline in Asia" for three consecutive years; TTG Asia rated it as the Best North Asian Airline; the carrier was named the 2009 winner of the Global Travel Catering Distinction Award by Pax International magazine; World Traveler magazine rated it has having the world's best inflight service; readers of Travel & Leisure magazine said it is one of the world's top 10 international airlines, and readers of Conde Nast Traveler magazine voted it has having one of the world's top five business classes.

Korean Air, with a fleet of 129 aircraft, is one of the world's top 20 airlines, and operates almost 400 passenger flights per day to 116 cities in 39 countries. It is a founding member of the global airlines alliance SkyTeam. Together, the nine members and two associates offer its 384 million annual passengers a worldwide system of more than 13,133 daily flights covering 856 destinations in 169 countries. The alliance will celebrate its 10th anniversary in June 2010. More on Korean Air's programs, routes, frequency and partners is available at www.koreanair.com.

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