New mobile site available for the Go experience

CNNGo, the ultimate insider's guide to Asia's greatest cities, is going multilingual, rolling out simultaneously in traditional Chinese - www.cnngo.com/hongkong/chinese, simplified Chinese -http://www.cnngo.com/shanghai/chinese and Japanese - www.cnngo.com/tokyo/jp. 

This means that visitors to CNNGo's Shanghai, Tokyo and Hong Kong sections have the choice to read content in English or in the predominant language.

The sites build on the success of CNNGo.com and are to bring local flavor in local language through original content written and produced by native insiders in each of the cities.

"The local language sites reinforce CNNGo 's commitment to providing the ultimate insider guide for Asia's greatest cities. And with China and Japan being two of the biggest countries in Asia Pacific, it's in keeping with our strategy to reach more users in these countries in their own language," said Andrew Demaria, editor-in-chief, CNNGo.com.

"We'll also be showcasing Chinese and Japanese blogs and also giving more voice to Chinese and Japanese-speaking/writing people in these cities -- not only on where to go, what to do and see, but also on all the things that give a place its identity and character," he added.

While some of the content in Chinese and Japanese will be taken from the English site, CNNGo has brought on top local language editors for each of the cities to work to differentiate the sites for Hong Kong, Shanghai and Tokyo with material that is not available in English.  For Shanghai, ten of the city's hottest summer superstars from all walks of life in the world of music, sports, film, fashion are put in the spotlight, and from Tokyo, the question is out on who are makes up the city's Hot List.

The CNNGo site is also extending into the mobile space in English, simplified and traditional Chinese and Japanese with specially customized content for the platform. Available at m.cnngo.com, the mobile site offers an uncluttered interface with easy scroll-down navigation and story viewing, while content is updated within minutes of its upload on CNNGo.com.

The CNNGo.com site continues to take the discerning local, the cultural voyeur and the visitor to the best each city has to offer, beyond the guidebooks.

The convenient sections: Life, Eat, Drink, Shop, Play and Escape consolidate articles, photos and videos that can be shared by email, and across social media services and platforms like Twitter and Facebook.  Readers can "Like" and post comments and reviews in English, and now in Chinese and Japanese.

Since the CNNGo site launched in English more than nine months ago, the brand has also extended on-air with a monthly show that has taken viewers to Shanghai, Tokyo and Hong Kong (airing today, July 15th at 4:30 pm**) and is heading to Singapore in August. 

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About CNNGo

CNNGo is the ultimate insider guide for Asia's greatest cities. Focusing on six Asian cities - Bangkok, Hong Kong, Mumbai, Shanghai, Singapore, and Tokyo - CNNGo compiles the best each city has to offer. The editorial management team of CNNGo is based in Hong Kong and each city section is run by locally-based City Editors, who in turn work with local professional writers, journalists, video/photographers, bloggers and more.  The site is updated dozens of times throughout the day and content can be shared across popular social media services and platforms like Twitter and Facebook.

** Other airtimes for the CNNGo show are: Friday July 16 at 11:30 am, Saturday July 17th and Sunday July 18th at 10:30 pm and Monday July 19th at 1030am.