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For Release: 26 January, 2012
Contact: Susannah Geary
Sharon Chan
Tel: +852 3128 3538
(852) 3128 3522
Fax:
(852) 3128 3939
Email: susannah.geary@turner.com
sharon.chan@turner.com

CNN DIGITAL EARNS 2.3 BILLION PAGE VIEWS IN 2011 WITH KEY SECTIONS POSTING DOUBLE DIGIT GAINS

  

Japanese Tsunami on March 11 recorded as most trafficked day of the year

According to end-of-year data, more people rely on CNN than any other television network for news and commentary - both online and on the go.  In total, CNN Digital earned more than 73 million unique visitors in 2011, With 2.3 billion total page views for the year. (Source: comScore Media Metrix US, Jan - Dec 2011; average monthly)

In the wake of the Japanese Tsunami, CNN.com's most trafficked day of the year was March 11, 2011 with 135.9 million global page views.  The top ten events for the year are as follows: 

In addition to breaking news and events coverage, CNN.com's sections that inspired passion and engagement earned double-digit gains for the year.  With 15.7 million average monthly page views, the site's Opinion section showed a 58% growth rate year over year.  Earning a 64% gain in traffic over 2010, CNN.com's Belief section averaged 7.8 million page views per month.  Other beats that showed double-digit growth for 2011 include Living (11%), Travel (37%), U.S. (16%), World (23%), This Just In (29%), Marquee (18%), The Political Ticker (25%) and The Chart (17%).  

Video

CNN.com served more than 101.3 million average monthly global video starts in 2011 - a 19% increase over 2010.  CNN.com's top ten days for video consumption are as follows: 

Top days for video starts:

Mobile

 

CNN Digital has remained No. 1 in mobile news for the past 4 consecutive years.  In 2011, CNN Digital

boasted 19.4 million unique users monthly, beating its nearest competitor by more than 60% (Nielsen Mobile Media View, January - November 2011).  CNN's mobile website generated a monthly average of 210.4 million global page views for the year.  (Bango Analytics, January 1 - December 31, 2011). 

CNN's mobile apps for iPad, iPhone, Android and Nokia have now surpassed 17 million downloads, of which 13 million occurred in 2011. (iTunes Connect, Android Market, Ovi Store, January 1-December 31, 2011).  In addition, CNN's newly-acquired Zite application was named the best news app of 2011 by Apple iTunes and CNN's app for iPad earned a spot as one Apple's top ten free applications of the year. 

Social

On May 1, 2011, CNN's Facebook fan page had the highest number of interactions ever recorded in a single day - over 42,000 likes and comments related to the death of Osama bin Laden. (Source: Facebook Insights)

On Twitter, @CNNBRK and @CNN have a combined total of over 9.4 million followers.  @CNNBRK, with over 6 million followers, is the No. 1 news account on Twitter, 1.8 million more followers than its closest competitor, The New York Times. @CNNBRK also ranks as one of the top 25 accounts on all of Twitter.  @CNN's most popular tweet of 2011 (the death of Osama bin Laden) was re-tweeted more than 10,000 times.  (Source: Twitter Analytics)

iReport

 

CNN is also home to iReport, the No. 1 participatory news community online. By adding more than 250,000 registered users in 2011 (up 11% YOY), the community has grown to over 1 million iReporters. At a 19% growth rate over 2010, more than 185,000 iReports were submitted last year.  iReport set a monthly record in August with the addition of 38,000 registrants and a daily record with 8,000 new iReporter registrations on Aug. 23.  (Source: iReport Internal Server Data)

For more information, visit http://www.cnnpressroom.com/.

- Ends -

  

CNN is the world's leading global 24-hour news network and one of the world's most respected and trusted sources for news and information. The CNN brand is available to two billion people via 18 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in more than 280 million households and hotel rooms in over 200 countries and territories worldwide, including over 44 million across the Asia Pacific region and online at www.cnn.com/international.

Get the latest social media updates from CNN at:

facebook.com/cnninternational

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